![]() ![]() Improve Your Email Content With a 7-Minute Workout Routine Think outside the newsletter They’ve sorted out what persona I fit into …(They) are literally emails I look forward to getting.” ![]() Now, he’s an evangelist too, all because this list is, as he says, “playful and engaging. He sought a subscription to a San Francisco-based email list called The Hustle because a friend shared it with him. Providing an email message that resonates with a subscriber increases the likelihood that the recipient will do something with that content such as sharing it or taking another specific action.ĭusty offered one of his favorite email newsletters that resonates for him. ![]() When you get a message that really resonates, it drives intent & action says #cmworld Click To Tweet When you get that message that is really cool, that really resonates … it makes you want to do something, it drives intent, it drives action. I’m not going to go on and on about my vegetables. I know vegetables are good for me, so they’re relevant to me, but they don’t resonate. But asking a few targeted questions can help you deliver an email experience that’s resonant as well as relevant (yes, there is a difference). These people might be engaging with your brand for the first time so don’t overwhelm them with too many questions. What kinds of content interest you the most? Text? Video? Infographics?. ![]()
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